Cash-U Finance is a Russian micro financial organization offering payday loans and installment loans. Their target audience is the population who unexpectedly experienced a shortage of funds, despite stable income and employment.

Cash-U Finance has one of the lowest bad debt ratios in the industry due to its multi-stage collection procedures. Additionally, the company has developed a proprietary scoring model which allows to make a decision in seconds and minimize the risk of default. The company is developing a new product line and plans to enter a new market in the future.